Our Guiding Principles Principle 1: Act with Integrity Integrity demands honesty and openness with clients, which must never be subordinated to personal gain. It reinforces the foundation of trust we have established with our clients. Principle 2: Execute with Objectivity Objectivity requires intellectual honesty and impartiality. Our decisions should be made free of emotion and always in the best interests of our clients. Principle 3: Practice Competence Competence means we attain and maintain an exemplary level of knowledge and skill which is then applied toward providing the level of service you deserve. Principle 4: Employ Fairness Fairness is treating others the way we want to be treated. We are fair and reasonable in all our professional relationships, which includes disclosing any conflicts of interest. Principle 5: Uphold Confidentiality We take great steps to protect the confidentiality of our clients, ensuring that information is accessible only those who are authorized to view it. Principle 6: Act with Professionalism Our actions demonstrate the height of professionalism. Our clients can expect us to behave with dignity and courtesy at all times whether in the office or in the community. Principle 7: Operate with Diligence We provide reliable professional services in a prompt and thorough manner.